Offers Guideline

  • All traffic/campaigns/creatives must be approved to run.
    1. a. Absolutely no promotional, co-registration or incentivized leads or ads are allowed.
  • If you are running search for home security, you must provide us with any and all URLs that you and/or your affiliates are using to promote our home security offers- this includes using our API, jump pages to our campaigns, and pages that have toll free numbers that go to our call programs.
  • The TCPA disclaimer must be shown at all times next to the submit button in a legible font size and color.
  • TCPA disclaimer must be exactly as listed below. If slightly altered, must contain all the important verbiage contained here and will be reviewed on a case by case basis:
    1. a. By clicking Get My Quotes, I authorize security companies, including ADT, Alarm Advisors, Alliance, FrontPoint, LifeShield, Monitronics, Protect America, Protect Your Home – ADT Authorized Premier Provider, Protection1, SafeStreetsUSA – ADT Authorized Dealer, Vivint, their dealers and marketing partners to contact me about security offers and other non-security offers by phone calls and text messages to the number I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message even if my telephone number is a mobile number that is currently listed on any state, federal or corporate “Do Not Call” list. I understand that my consent is not a condition of purchase.
    2. b. Links in the TCPA that contain partner companies must be kept up-to-date. It is preferred that you link your list with our links so no updates are required on your end. Otherwise, you should check back to these links for any updates:
      https://www.homesafety.com/home-security/home-security-companies.html
  • Use of the Protect Your Home Logo:
    1. a. The logo can only be shown once in an image per page/website.
    2. b. The ‘Protect Your Home’ must be as tall or taller then the ADT logo shape.
    3. c. Can only use the Protect Your Home logo in conjunction with the ADT stop logo sign.
  • Cannot use “Free” in domain names, email addresses or phone numbers.
  • Cannot use “ADT” or any variations such as “A.D.T.” in domain names, email address, or phone numbers.
  • No Defender trade names in their URL, including “Protect Your Home,” “Defender Direct,” “Enjoy Better TV,” “True Energy Smart Air,” and “True Home Solutions.”
  • Cannot use scare tactics, i.e. “Burglary rate have risen 50% in your area!”
  • For liability reasons, please use “help” when referring to services provided, i.e. “help protect” or “help secure”
  • No links on your page/website that goes directly to the corporate ADT site
  • When offering “Limited Time Offers”, “Special Offers”, “Sale”, etc. they must be real and need written approval.
  • None of the keywords (listed below) are allowed to be used in ads, titles, content, domain URLs or websites.
  • For all pay per call offers: no outbound transfers are allowed, only inbound calls from consumers.
  • For email traffic, mentions of ADT or Vivint are prohibited, this includes From lines, Subject lines, images, body, etc.
  • Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

Key word restrictions:*
*No trademarked terms or security company names/keywords including misspellings.

KeywordMatch Types
a d tBroad/Exact/Phrase
ADSBroad/Exact/Phrase
ADS SecurityBroad/Exact/Phrase
adsecurityBroad/Exact/Phrase
ADSSecurityBroad/Exact/Phrase
ADTBroad/Exact/Phrase
adt alarmBroad/Exact/Phrase
adt alarm systemBroad/Exact/Phrase
adt alarm systemsBroad/Exact/Phrase
adt alarmeBroad/Exact/Phrase
adt alarmesBroad/Exact/Phrase
adt alarmsBroad/Exact/Phrase
adt businessBroad/Exact/Phrase
adt business alarmBroad/Exact/Phrase
adt business securityBroad/Exact/Phrase
adt canadaBroad/Exact/Phrase
adt comBroad/Exact/Phrase
adt commercialBroad/Exact/Phrase
adt commercial securityBroad/Exact/Phrase
adt companion servicesBroad/Exact/Phrase
adt customBroad/Exact/Phrase
adt custom homeBroad/Exact/Phrase
adt custom securityBroad/Exact/Phrase
adt homeBroad/Exact/Phrase
adt home securityBroad/Exact/Phrase
adt pulseBroad/Exact/Phrase
adt pulse cameraBroad/Exact/Phrase
adt pulse camerasBroad/Exact/Phrase
adt pulse homeBroad/Exact/Phrase
adt pulse home securityBroad/Exact/Phrase
adt pulse securityBroad/Exact/Phrase
adt pulse systemBroad/Exact/Phrase
adt pulse.comBroad/Exact/Phrase
adt remote securityBroad/Exact/Phrase
adt retailBroad/Exact/Phrase
adt retail securityBroad/Exact/Phrase
adt saleBroad/Exact/Phrase
adt salesBroad/Exact/Phrase
adt securityBroad/Exact/Phrase
adt sécuritéBroad/Exact/Phrase
adt security alarmBroad/Exact/Phrase
adt security alarmsBroad/Exact/Phrase
adt security pulseBroad/Exact/Phrase
adt security systemBroad/Exact/Phrase
adt security systemsBroad/Exact/Phrase
adt security systemsBroad/Exact/Phrase
adt securityadt canadaBroad/Exact/Phrase
adt securitypulseBroad/Exact/Phrase
adt securitysystemBroad/Exact/Phrase
adt small businessBroad/Exact/Phrase
adt systemBroad/Exact/Phrase
adt systemsBroad/Exact/Phrase
adt.comBroad/Exact/Phrase
adtalarmBroad/Exact/Phrase
adtalarmsBroad/Exact/Phrase
adtalarmsystemBroad/Exact/Phrase
adtalarmsystemsBroad/Exact/Phrase
adtbusinessBroad/Exact/Phrase
adtbusinessalarmBroad/Exact/Phrase
adtbusinessalarmsBroad/Exact/Phrase
adtcanadaBroad/Exact/Phrase
adtcareersBroad/Exact/Phrase
adtcomBroad/Exact/Phrase
adtcustomBroad/Exact/Phrase
adtcustomsecurityBroad/Exact/Phrase
adtforbizBroad/Exact/Phrase
adtforbusinessBroad/Exact/Phrase
adtforbusinessesBroad/Exact/Phrase
adthomeBroad/Exact/Phrase
adthomesecurityBroad/Exact/Phrase
adthomesecurityalarmBroad/Exact/Phrase
adthomesecuritysystemBroad/Exact/Phrase
adthomesecurtyBroad/Exact/Phrase
adthomesecurtysystemBroad/Exact/Phrase
adtlocationBroad/Exact/Phrase
adtlocationsBroad/Exact/Phrase
adtpulsBroad/Exact/Phrase
adtpulseBroad/Exact/Phrase
adtpulse home securityBroad/Exact/Phrase
adtpulse homsecurityBroad/Exact/Phrase
adtpulse securityBroad/Exact/Phrase
adtpulse.comBroad/Exact/Phrase
adtpulsecameraBroad/Exact/Phrase
adtpulsecamerasBroad/Exact/Phrase
adtpulsehomesecurityBroad/Exact/Phrase
adtpulsehomesecurity comBroad/Exact/Phrase
adtpulsehomesecurity.comBroad/Exact/Phrase
adtpulsehomsecurityBroad/Exact/Phrase
adtpulsesecurityBroad/Exact/Phrase
adtpulsesecurtyBroad/Exact/Phrase
adtretailBroad/Exact/Phrase
adtretailsecurityBroad/Exact/Phrase
adtsaleBroad/Exact/Phrase
adtsalesBroad/Exact/Phrase
adtsecurityBroad/Exact/Phrase
adtsecurity pulseBroad/Exact/Phrase
adtsecurityalarmBroad/Exact/Phrase
adtsecurityalarmsBroad/Exact/Phrase
adtsecuritypulseBroad/Exact/Phrase
adtsecuritysystemBroad/Exact/Phrase
adtsecuritysystemsBroad/Exact/Phrase
adtsecurtyBroad/Exact/Phrase
adtsecurtyalarmBroad/Exact/Phrase
adtsecurtyalarmsBroad/Exact/Phrase
adtsmallbusinessBroad/Exact/Phrase
adtsystemBroad/Exact/Phrase
Advanced Detection SystemsBroad/Exact/Phrase
adtsystemsadtusBroad/Exact/Phrase
alaem comExact
alaram comExact
alaram.comExact
alarb comExact
alarb.comExact
alarm comExact
alarm.comExact/Phrase
alarms comExact
alarms.comExact/Phrase
alatm comExact
alatm.comExact
AllianceBroad/Exact/Phrase
alram comExact
alram.comExact
alrams comExact
alrm comExact
alrm.comExact/Phrase
apexPhrase
apex incPhrase
apexincPhrase
apxPhrase
apx incPhrase
apxincPhrase
arlam comExact
arlam.comExact
arlarm comExact
arlarm.comExact
atdBroad/Exact/Phrase
atdalarmBroad/Exact/Phrase
atdalarmsystemBroad/Exact/Phrase
atdbusinessBroad/Exact/Phrase
atdforbizBroad/Exact/Phrase
atdforbusinessBroad/Exact/Phrase
atdforbusinessesBroad/Exact/Phrase
atdhomesecurityBroad/Exact/Phrase
atdhomesecuritysystemBroad/Exact/Phrase
atdlocationBroad/Exact/Phrase
atdlocationsBroad/Exact/Phrase
atdpulseBroad/Exact/Phrase
atdpulsesecurityBroad/Exact/Phrase
atdsaleBroad/Exact/Phrase
atdsalesBroad/Exact/Phrase
atdsecurityBroad/Exact/Phrase
atdsecurityalarmBroad/Exact/Phrase
atdsecurityalarmsBroad/Exact/Phrase
BrinkBroad/Exact/Phrase
BrinksBroad/Exact/Phrase
BroadviewBroad/Exact/Phrase
BusinessadtBroad/Exact/Phrase
BusinessatdBroad/Exact/Phrase
comcastExact/Phrase
customadtBroad/Exact/Phrase
DefenderBroad/Exact/Phrase
Defender DirectBroad/Exact/Phrase
devconBroad/Exact/Phrase
devcon securityBroad/Exact/Phrase
devconsecurityBroad/Exact/Phrase
Direct TVBroad/Exact/Phrase
directvBroad/Exact/Phrase
directtvBroad/Exact/Phrase
DowleyBroad/Exact/Phrase
Dowley SecurityBroad/Exact/Phrase
Dowley Security SystemBroad/Exact/Phrase
Downey Security QuotesBroad/Exact/Phrase
Doyle SecurityBroad/Exact/Phrase
Enjoy Better TVBroad/Exact/Phrase
FrontPointBroad/Exact/Phrase
GaylordBroad/Exact/Phrase
geoarmBroad/Exact/Phrase
geo armBroad/Exact/Phrase
geoarm securityBroad/Exact/Phrase
geo arm securityBroad/Exact/Phrase
Home BundlesBroad/Exact/Phrase
home safetyBroad/Exact/Phrase
home safety dealsExact/Phrase
home safety loginExact/Phrase
home safety reviewExact/Phrase
home safety salesExact/Phrase
home safety scamExact/Phrase
home security store incExact
homeadtBroad/Exact/Phrase
homesafetyBroad/Exact/Phrase
homesafety comExact/Phrase
homesafety.comBroad/Exact/Phrase
homesecuritypulseBroad/Exact/Phrase
homesecuritystoreExact
life linePhrase
life-lineBroad
lifelineBroad
lifelinesBroad
LifeShieldBroad/Exact/Phrase
Mahoney AlarmsBroad/Exact/Phrase
Mahoney SecurityBroad/Exact/Phrase
monitronicsBroad/Exact/Phrase
PhilipsBroad
PhillipsBroad
Protect AmericaBroad/Exact/Phrase
Protect Your HomeBroad/Exact/Phrase
protection 1Broad/Exact/Phrase
protection 1 securityBroad/Exact/Phrase
protection oneBroad/Exact/Phrase
protection one securityBroad/Exact/Phrase
Protection1Broad/Exact/Phrase
protection1securityBroad/Exact/Phrase
protectiononeBroad/Exact/Phrase
protectiononesecurityBroad/Exact/Phrase
protectronBroad/Exact/Phrase
PulseBroad/Exact/Phrase
Pulse adtBroad/Exact/Phrase
Pulse home securityBroad/Exact/Phrase
PulseadtBroad/Exact/Phrase
Pulseadt.comBroad/Exact/Phrase
PulseadtcameraBroad/Exact/Phrase
PulseadtcamerasBroad/Exact/Phrase
PulseadthomesecurityBroad/Exact/Phrase
Pulseadthomesecurity.comBroad/Exact/Phrase
PulseatdBroad/Exact/Phrase
PulsecanadaBroad/Exact/Phrase
PulsehomesecurityBroad/Exact/Phrase
searsExact/Phrase
Secure Your HomeBroad/Exact/Phrase
slarm comExact
slarm.comExact
SonitrolBroad/Exact/Phrase
the home security storeExact
True Energy Smart AirBroad/Exact/Phrase
True Home SolutionsBroad/Exact/Phrase
vicintPhrase
vicint incPhrase
vicintincPhrase
vintPhrase
vint incPhrase
vintincPhrase
vivPhrase
viv incPhrase
vivantExact/Phrase
vivant alarmExact/Phrase
vivant alarm systemExact/Phrase
vivant alarm systemsExact/Phrase
vivant alarmsExact/Phrase
vivant home securityExact/Phrase
vivant incPhrase
vivant securityExact/Phrase
vivantincPhrase
viventPhrase
vivent alarmExact/Phrase
vivent alarm systemExact/Phrase
vivent alarm systemsExact/Phrase
vivent alarmsExact/Phrase
vivent home securityExact/Phrase
vivent incPhrase
vivent securityExact/Phrase
viventincPhrase
vivetPhrase
vivet incPhrase
vivetincPhrase
viviantPhrase
viviant alarmExact/Phrase
viviant alarmsExact/Phrase
viviant incPhrase
viviantincPhrase
vivibtPhrase
vivibt incPhrase
vivibtincPhrase
vividPhrase
vivid alarm saleExact/Phrase
vivid alarm salesExact/Phrase
vivid home alarmsExact/Phrase
vivid home securityExact/Phrase
vivid incPhrase
vivid securityExact/Phrase
vividincPhrase
vividntPhrase
vividnt incPhrase
vividntincPhrase
vivientPhrase
vivient incPhrase
vivientincPhrase
vivimtPhrase
vivimt incPhrase
vivimtincPhrase
vivinPhrase
vivin incPhrase
vivincPhrase
vivinet securityExact/Phrase
vivinincPhrase
vivintBroad/Exact/Phrase
vivint incPhrase
vivint skyPhrase
vivint sky incPhrase
vivint skyincPhrase
vivintincPhrase
vivirBroad/Exact
vivitExact/Phrase
vivit alarm companyExact/Phrase
vivit alarm systemExact/Phrase
vivit alarmsExact/Phrase
vivit incPhrase
vivitar alarm systemExact/Phrase
vivitincPhrase
vivitran home securityExact/Phrase
vivjtPhrase
vivjt incPhrase
vivjtincPhrase
vivndtPhrase
vivndt incPhrase
vivndtincPhrase
vivnintPhrase
vivnint incPhrase
vivnintincPhrase
vivntExact/Phrase
vivnt incPhrase
vivntincPhrase
vivnyPhrase
vivny incPhrase
vivnyincPhrase
vvintPhrase
vvint incPhrase
vvintincPhrase
www adt comBroad/Exact/Phrase
www.adt.comBroad/Exact/Phrase
www.adtcomBroad/Exact/Phrase
www.adtpulse.comBroad/Exact/Phrase
www.homesafety.comExact/Phrase
wwwadt.comBroad/Exact/Phrase
wwwadtcomBroad/Exact/Phrase
xfinityExact/Phrase

Export Keyword Restrictions

Affiliates are strictly prohibited from bidding on any ADT Brand Keywords.  “ADT Brand Keywords” means any keyword or keyword phrase that contains any ADT Security Services, Inc. registered trademark or known variant thereof, e.g. ADT, ADT Alarm, ADT Security, ADT Phone Number, etc. Please see the embedded chart above for a non-exhaustive list of prohibited brand keywords.

Keyword examples approved for use:

  • Home Security
  • Home Security Systems
  • Los Angeles Home Security System
  • Burglar Alarms
  • Security Systems
  • Home Automation

 

Keyword examples NOT approved for use:

  • ADT
  • ADT.com
  • ADT Security
  • ADT Authorized Dealer
  • ADT Los Angeles
  • Phone Number for ADT




Last updated: December 2016